Hyper Court
Nike gives Manila's street ballers free access to elite NBA drills painted onto local courts.
Overview
Background
Manila lives for basketball, but young ballers lack access to proper training and coaching.
Idea
We turned street courts into data-driven training hubs powered by Google and court murals mapped to real player stats. The platform unlocked 80+ curated drills based on legends like LeBron, Kobe, and Durant. We weaved in local nuances and pop culture to make training feel less like work and more like play, supported by an app built from scratch with over 1,000 assets, 600 illustrations, and 100+ videos.
Lore
I started on this as a wide-eyed basketball nerd intern during beta testing and came back a year later as a freelance AD to launch it. It was an epic scale to work on early in my career. Best of all, LeBron leaked our court to the world on his Instagram a week early, and our client just had to let it slide.
